The sun soaked imagery we created for this redesign of Croasdaile Farm’s website will warm you right up like a perfectly steeped loose-leaf tea on a cold, or perhaps temperate, winter's day! It’s hard to believe this bucolic landscape is mere minutes from downtown Durham.
As a lover of hats, it was a welcomed challenge to wear so many of them simultaneously and especially rewarding to see the result come together so harmoniously. My team and I lead the strategy, art direction, project management and photography for this collaboration.
The farm is 1000+ acres which was once a productive dairy farm, from the early 1900's until the advent of Interstate 85, which divided the land and began a transformation that came with increasing urban density. The property even housed a lake-side amusement area, popular with WWII troops.