ALLY BANK // Wealth Management
– Meet Your Allies –
Ally Bank was ready to launch a brand-new wealth management offering. Their team was flying in from across the country to meet in their Charlotte HQ. They’d hired NYC agency R/GA to spearhead the visual strategy. Now they just needed a partner to convey the style and personality behind the 14 colleagues who would be the (literal) faces of the print and digital campaigns—and we were up for the challenge!
Working with our long-time collaborators at Mythic, we captured two portraits each for fourteen wealth management experts at an on-site shoot. We also provided retouching services and advised on the final look for the cards that went out via direct mail.
– Behind the Scenes –
We had a blast working in Ally Bank’s in-house photo studio. From our physical setup there, we streamed our shoot to another spot in the building—as well as to our R/GA counterparts around the world. With their participation from afar, we were able to collaborate in the moment on creative direction, selects, and strategy to create these vibrant portraits.
Credits:
Photographer: Natalia Weedy/Cowboy Collective
Production: Virginia Dees-Boyd/Cowboy Collective
Retouching: Lindsey Warren/Cowboy Collective
BTS Video Editing: Molly Brock/Cowboy Collective
Client: Ally Bank/Ally Invest
Hailey Weddington, CRM Marketing Specialist
Caroline Sexton Gonzalez, Senior Marketing Specialist
Kyla Kappers, CRM Marketing Senior Director
Agency: R/GA and Mythic
Will Pontarelli, R/GA Account Supervisor
Yassmina Fandi R/GA Senior Content Producer
Daniel Bollina, R/GA Senior VIsual Designer
Jenny Bryan, Mythic Account Director
Ann Mariah Burton, Mythic Account Executive
AD/Line Producer: Olivia Griego Martin
1st Photo Assistant: Darius Evans
2nd Photo Assistant: Molly Brock
Digitech: Asia Harman
Digitech: Lindsey Warren
Styling: Robbie Forrest, Lorrie Hobler
PA: Kevin Bower