spotlight // HEALTHCARE
Recently, we’ve produced high-profile work for a range of healthcare providers and pharmaceutical clients, capturing everything from the creation of lifesaving vaccines to the satisfaction of reclaiming freedom in the face of an illness. Here is a selection of some of our favorite projects—including behind-the-scenes that give you a peek into our storytelling process.
– Therapeutic Innovation –
MedThink Communications asked us to capture lifestyle and studio imagery for a pharmaceutical client with a new delivery system for a drug that treats pulmonary arterial hypertension. To create a sense of holistic well-being in a patient’s everyday life, we shot in both studio and natural settings.
Our studio shots focused on images of the product and patient interaction; for the lifestyle portion, we created moments of ease and motion for digital and print usage.
Previous delivery systems for this product are larger and less discreet; we wanted to show the possibilities that a smaller, simpler system can offer. We produced images that foster the feelings of relief, gratitude, and hope that come from a new outlook on life.
– Vidant Health –
Vidant Medical Group, which provides primary and specialty healthcare in more than 95 locations across eastern North Carolina, contracted us to produce two concurrent ad campaigns. We pulled out all the stops for this one: we used the Phase One XF camera system with IQ3 100MP digital back to capture full-frame, medium-format, high-resolution shots so that Vidant could use our images across a wide range of platforms.
The first shoot, for preventative cancer care and early detection, took place in a residence and adjacent beach front on the gorgeous shores of Emerald Isle, NC. There, we shared the set with a video crew.
For the second shoot, we went solo to capture images for Vidant’s virtual care practice. We set up at a classic bed & breakfast on a 1920’s North Carolina farmstead, surrounded by acres of beautiful fields and forests. Both shoots featured continuous lighting, supplementing the abundant sunlight of Eastern NC.
Our final images showed up in direct mail pieces, on billboards, online, and in newspaper ads. Chances are, you’ve seen one of them out in the wild!
– Pfizer –
BBDO New York hired us to capture some old-fashioned, small-town vibes at the North Carolina plant of pharmaceutical giant Pfizer.
Our goal was to evoke the pride and satisfaction that Pfizer employees feel as they do the day-do-day work that will protect their loved ones—and others across America—from a disease that represents the leading cause of preventable death in children.
We also highlighted the complex supply chains, vast networks of people, and considerable investment that vaccines require before they’re available to the public.
We documented the plant’s employees throughout the regular rhythm of their days, capturing different steps of vaccine development.
