MERCEDES-BENZ // Lifestyle
– Expert Technicians in Your Driveway –
When you buy a Mercedes-Benz, you’re purchasing a sleek vehicle with excellent handling—but that’s only the beginning. We shot this campaign to highlight Mercedes’ After Sales program, an ongoing customer relationship that includes easy appointment booking online, pickup and delivery service, home visits for repairs, and options for accessories that make driving a Benz even better.
We worked onsite in Atlanta, alongside some of the area’s best in video production and a particularly talented female gaffer (shout-out to Marivee—we literally couldn’t have done it without you!). Professional talent worked with real-life MB technicians, as well as a special cameo from the video director’s dog, to bring our extensive shot list to life over several days.
Our client, Mercedes-Benz USA, commissioned these photos to highlight the company’s comprehensive service offerings. They’ll use the image library for MB After Sales worldwide.
– BEHIND THE SCENES –
Credits:
Photographer: Natalia Weedy
Client: Mercedes-Benz USA
Agency: Hothouse
Creative Director: Ted Harbourt
Production/Video: State Line Films
Retouching: Cowboy Collective