BUILDERS MUTUAL
– Building Trust –
Building a home is tough: early hours, intense physical demands, and inherent risks are all part of the job. With that in mind, our friends at Raleigh advertising and design agency Clean reached out to bring us on as their photography partner for a new print ad campaign for Builders Mutual, a commercial construction insurance company. The client wanted to show how their risk mitigation services help builders focus on the challenge at hand. Their vision was exacting, and it was a challenge to find a location that would give us permission to shoot the kind of stills they were looking for—but we succeeded in snagging a spot that gave us the perfect backdrop for the heroic images of builders that the campaign needed. Our shots featured general contractors and insurance providers, illustrating the wider team of people that makes sure houses are built safely and efficiently.
