— Projects —

CONE HEALTH // COVID-19 Vaccine

Taking the COVID-19 vaccine is one crucial step to be taken in order for our lives to get back to normal. For this campaign, not only did I shoot still photographs, but directed a video using interviews and engaging b-roll to convince more people to get vaccinated.

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Natalia Weedy
NAVIGATING OBSTACLES

This shoot was all about managing challenges: walking through a series of bear traps, navigating a tough medical situation, and successfully creating a drug campaign in the middle of a pandemic. We’re pleased to report that all three journeys went off without a hitch!

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Natalia Weedy
spotlight // EDITORIAL PORTRAITS

Looking back on our editorial work over the last year, a recurring theme stands out: we consistently captured notable people in moments of contemplation, joy, and connection. They’re also stories of how we thrive in the face of illness, disaster, and everyday challenges.

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Natalia Weedy
CALIX // It's a Blast

As Americans continuously adapt to spending more time at home, staying connected to each other often involves creativity, imagination, and reliable internet. For our second round of lifestyle work with Calix, we caught moments of joy and contemplation amidst the constraints of the current moment.

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Natalia Weedy
National Gypsum // PURPLE

I’m fascinated by how things are made, from the theoretical to the concrete. When one of the country’s leading drywall companies invited our team to shoot marketing images for an innovative product line, we were thrilled to partner with them and document the step-by-step construction process.

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Natalia Weedy
OFF THE VINE in Burgundy

When your workplace is a vineyard, “fieldwork” takes on a new meaning! Domaine Jacques Prieur takes grapes from seed to finished product in a process that they’ve honed since the 19th century.

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Natalia Weedy
BID ON BRUNSWICK

Infrastructure, land, and talent: Brunswick County has what it needs to attract new businesses. We captured photos for a new campaign for Brunswick Business & Industry Development, showing the possibilities for both work and leisure in southeastern NC.

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Natalia Weedy
¡VIVA MÉXICO!

From its bustling capital city to its sleepy beach towns, Mexico puts its history on beautiful display—and gives us plenty of opportunities to see how it informs the present.

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Natalia Weedy
HOSPITALITY + ARCHITECTURE

Certain photography isn’t possible in the COVID-19 era, and most shoots require new adjustments and considerations. Hospitality and architecture projects offer a way to keep a light crew footprint, work without actors, and capture images of unoccupied spaces.

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Natalia Weedy
portrait // BRAIMA MOIWAI

The coronavirus pandemic has made some aspects of life incredibly clear—including the economic uncertainty that leaves us vulnerable when the unexpected arrives. These portraits of Braima Moiwai, a teacher and musician who is facing more than one shock to his stability, mark his transition to a new normal.

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Natalia Weedy
CALIX // Providing Possible

Wake up with a podcast. Work via Zoom. FaceTime with a pal over lunch. Indulge in a quick Netflix episode before bed. We captured lifestyle images for a company that makes our essential internet connectivity possible—powering our lives in big and small ways.

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Natalia Weedy
2020 NC TRAVEL GUIDE

The 2020 North Carolina Travel Guide is out, and we had a blast bringing our state’s unique attractions to life in its pages. From new spots on the block to tried-and-true favorites, we explored some of the offerings that provide a distinctly North Carolinian brand of fun in the sun: brews, baseball, and local craftsmanship.

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Natalia Weedy
CONE HEALTH // Women's & Children’s Center

Babies are born every day, but every expecting family is unique. For the grand opening of Cone Health Women’s & Children’s Center, we captured the intimate moments that growing families share—and welcomed them into a healthcare environment that sees them for who they are.

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Natalia Weedy
spotlight // HEALTHCARE

Vaccines, drug delivery, virtual care: new innovations in healthcare continue to shape our day-to-day well-being. From small towns to coastal shores, we captured moments of connection between our pharma clients and the patients they serve.

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Natalia Weedy
ORANGE COUNTY VISITORS BUREAU

Nature lovers, foodies, shoppers, sports fans: there’s something for everyone in Orange County, NC—which is exactly what the Visitors Bureau wanted to capture in its new campaign. From bites at the bar to animal friends on a farm, we brought the area’s possibilities to life.

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Natalia Weedy
COLOMBIA // Ciudad Perdida

As you know from my previous travel adventures, I see Colombia as a place of endless inspiration. Every time I return, I feel more familiar with the culture and history . . . but there’s always more to learn.

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Natalia Weedy
base // Pilates & Movement

Base Pilates & Movement is a downtown studio that puts a unique spin on the fitness experience. The vibe is intense, radically welcoming, and super fun all at once—and all of those qualities show up in the images we shot.

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Natalia Weedy
spotlight // INDUSTRIAL

Our team created images for a wide range of service and manufacturing companies in 2019. Here, we’ll highlight a select handful of those projects for a behind-the-scenes look at our process. We love exploring new environments, from factories to HR departments—and telling the stories that live within them.

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Natalia Weedy